TO-GO CUPS? TACO BELL REBRANDING INCLUDES BEER, WINE, AND MIXED DRINKS

Rebranding for a fast food joint usually means something entirely different than serving alcohol. This sounds weird for Taco Bell but there are other Mexican fast food places like Moe’s that serve beer. Who knew Taco Bell would go upscale and serve booze…stay tuned on this one.

A new Taco Bell location in the Wicker Park neighborhood of Chicago will serve customers beer, wine, and mixed drinks, according to reports.

The restaurant is part of Taco Bell’s rebranding effort, introducing upscale locations similar to the chain’s outposts in the U.K., Seoul and Tokyo, which feature more open kitchens and fancy serving baskets. The location will have an “urban” aesthetic, with exposed brick walls and murals.

Boozy drinks will be served only to customers eating inside, and they will come in special cups to distinguish them from regular soft drinks. They’ll serve “Twisted Freezes,” (photo above) which are described as “Frozen Beverages featuring Vodka, Tequila, or Rum.”

This isn’t the first time in recent months that Taco Bell has made moves to change its image: The company has also vowed to eliminate artificial flavors and coloring from about 95 percent of its U.S. menu.

Read more: Time


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