Bud Light has been receiving a lot of backlash since it announced its new partnership with trans activist Dylan Mulvaney, along with a limited release of pride-themed, “pronoun-inspired” cans.

Earlier this year, Bud Light welcomed its first-ever female Vice President, Alissa Gordon Heinerscheid.

Speaking to Forbes about this milestone, Heinerscheid said, “As the first woman to lead the biggest beer brand in the world, it’s an amazing opportunity to really evolve and elevate Bud Light, this brand I love.”

Alissa Gordon Heinerscheid, VP of Marketing, Bud Light

As the first woman to ever lead the world’s largest beer brand, Heinerscheid celebrated this milestone by honoring men. She immediately plastered a transgender woman’s (biological male’s) face on the company’s beer cans for Women’s History Month.

Although the VP claimed, “Female representation is a personal passion point of mine,” she decided to represent females by partnering with a transgender woman instead of a biological one.

Seems like a pretty odd way to celebrate women’s rights and female accomplishments.

Mulvaney is a 25-year-old biological man who gained attention for very publicly and theatrically transitioning into “girlhood.” Because he was brave enough to put on dresses and wear makeup, he was deemed worthy of being honored for Women’s History Month above all other biological women.

This decision has infuriated a lot of people who have now joined a boycott movement against the beer company.

Notable figures joining this boycott are country singer Travis Tritt, singer Kid Rock, and prominent social media figure Tom MacDonald.

Kid Rock took a case of Bud Light, loaded up his gun, and opened fire, showing everyone exactly what he thinks about the company’s new brand ambassador.

MacDonald shared his thoughts in a social media video, questioning why Bud Light didn’t put any other important female figures on their cans to celebrate women, such as Mother Teresa and Rosa Parks.

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