NFL player JJ Watt has a history of stepping up in a big way to help people. Charity to others is something he’s known for, even though he’s a superstar on the Arizona Cardinals. He raised over $12 million for Hurricane Harvey victims in 2017 and more recently stepped up to help Santa Fe school shooting victims in 2019.

Watt’s latest effort is a Reebok JJ IV Valor training shoe to pay tribute to American military hero and former NFL player Pat Tillman.

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Tillman famously sacrificed a football career with the Arizona Cardinals to join the military. He enlisted following the terror attack of 9/11 when Tillman felt the need to serve his country in Afghanistan. He was later tragically killed in combat on April 22, 2004.

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Yahoo Sports reports that Watt consulted with Tillman’s widow ahead of the project:

“It has been an absolute privilege to work hand-in-hand with Pat’s widow, Marie Tillman, and CEO of the Pat Tillman Foundation, Dan Futrell, to ensure that this shoe properly and appropriately represents and honors Pat in a way that he would be proud of.”

Yahoo Sports describes the JJ IV Valor Reebok shoe as having “several Tillman-inspired details, including PT40 inscriptions, a Pat Tillman Foundation sock liner, and a commemorative hangtag.”

The best part of the signature shoe is a portion of the cost of the shoe will help further Pat Tillman’s legacy…$10 from each purchase through August will be donated to the Pat Tillman Foundation. The foundation helps veterans return to civilian society.

Watt will also donate 100% of his proceeds from the project:

“Pat Tillman lived his life in service of a purpose bigger than himself. That is his true legacy. This shoe is a small way to pay tribute to a legendary man, by not only honoring him but also donating to the foundation established in his name and ensuring that his legacy lives on.”


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