As Bud Light and its parent company, Anheuser-Busch, continue to deal with the fallout from an advertising blitz that used transgender model Dylan Mulvaney as its face, a right-leaning nonprofit plans to send ‘woke alerts’ to conservative consumers when a company uses left-wing marketing tactics.

Consumers Research, a conservative nonprofit that educates consumers on the political leanings of , said that many of America’s iconic companies are putting ‘progressive activists’ above their customers.

The DC-based organization educates consumers and lobbies against corporate ESG (Environmental, Social, Governance) policies that cause companies to prioritize woke initiatives over their fiduciary responsibilities to their shareholders.

They recently published a 30-page memo that was sent to Congressional Republicans, providing a ‘roadmap’ for how to fight ESG policies.

Conservative state governments have already pushed back against woke, activist corporations.

Florida Governor Ron DeSantis has been in a yearlong battle with Disney after the company inserted itself in to a debate about his ‘Parental Rights in Education Bill’, while states such as West Virginia are divesting their states pensions from companies that have ESG policies.

The Free Beacon Reports

A conservative group is rolling out “woke” text alerts aimed at notifying customers when companies pander to the left, as boycotts continue against Bud Light for its ad campaign with transgender influencer Dylan Mulvaney.

Consumers’ Research is spending hundreds of thousands of dollars to recruit right-leaning shoppers to sign up for its “Woke Alerts.” Users submit their phone number to be notified when a corporation panders to the left.

“Many corporations are putting progressive activists and their dangerous agendas ahead of customers,” the website for the alerts says. “They’ll only succeed if we look the other way.”

The push for organized boycotts comes as Bud Light has lost more than $5 billion in value after promoting a partnership with trans influencer Mulvaney. The beer company made the move days after its vice president of marketing said the brand is trying to be less “fratty” and bring in “younger drinkers” by being “inclusive.”

Recent alerts from this site include updates on Jack Daniel’s, Bud Light, and BlackRock. Consumers’ Research is a D.C.-based nonprofit that seeks to “increase the knowledge” of issues for consumers.

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