Country music star Travis Tritt has announced that he will be joining the boycott against Bud Light after they partnered with trans influencer Dylan Mulvaney.
Bud Light recently revealed its new, controversial brand ambassador: a transgender activist and biological male who just celebrated 365 days of “girlhood.”
Dylan Mulvaney has become the new brand ambassador for Bud Light. 🍺
The beer brand even made a special edition Dylan Mulvaney Can 🥤celebrating his 365 days of girlhood.
(This is not April Fools, it’s actually real)
🍺🍻🍺😒🍻🍺🍻 #dylanmulvaney #trans #transgender pic.twitter.com/xuu87WxrvZ
— Oli London (@OliLondonTV) April 1, 2023
On Wednesday, Tritt posted to Twitter, “I will be deleting all Anheuser-Busch products from my tour hospitality rider. I know many other artists who are doing the same.”
“Other artists who are deleting Anheuser-Busch products from their hospitality rider might not say so in public for fear of being ridiculed and cancelled. I have no such fear,” Tritt added.
Other artists who are deleting Anheuser-Busch products from their hospitality rider might not say so in public for fear of being ridiculed and cancelled. I have no such fear. https://t.co/YgjO9P03tR
— Travis Tritt (@Travistritt) April 6, 2023
In a follow-up tweet, he said, “In full disclosure, I was on a tour sponsored by Budweiser in the ’90s. That was when Anheuser-Busch was American-owned. A great American company that later sold out to the Europeans and became unrecognizable to the American consumer. Such a shame.”
In full disclosure, I was on a tour sponsored by Budweiser in the 90’s. That was when Anheuser-Busch was American owned. A great American company that later sold out to the Europeans and became unrecognizable to the American consumer. Such a shame.
— Travis Tritt (@Travistritt) April 6, 2023
The country singer also posted a new ad from Jack Daniels promoting their partnership with drag queens, saying “All the [Jack Daniels] drinkers should take note.”
Tritt’s announcement followed the same announcement from music legend Kid Rock, who protested the beer company’s recent partnership by shooting up a case of Bud Light.
Kid Rock has a message for Bud Light.
— Ian Miles Cheong (@stillgray) April 4, 2023