Since Elon Musk’s Twitter takeover, large corporations have joined a list of companies that will no longer advertise on the social media site. Audi and General Mills have now joined companies like Pfizer and Oreo maker- Mondelez. On Thursday, just a week after Musk’s $44 billion buy-out, an Audi spokesperson told Daily Mail,

‘We have currently paused paid support on Twitter and will continue to evaluate the situation,’ 

And a spokesperson for General Mills, which is affiliated with Pillsbury, Betty Crocker, and Häagen-Dazs, confirmed an advertising pause, saying:

‘We will continue to monitor this new direction and evaluate our marketing spend.‘

 

As corporate advertisers leave, Musk has promised advertisers he would not allow Twitter to turn into a ‘free-for-all hellscape’ attempting to convince advertisers that he will keep Twitter strong. Musk also said Twitter will be forming a content moderation council with widely diverse viewpoints and emphasized that major content decisions or account reinstatements would only happen after that council convenes.

Surprisingly, some companies continue to want to participate in partisan politics, saying they will halt advertising altogether if Trump is allowed back on the platform. However, musk has said this process would take time, and Trump has said he plans to stay put on his social media platform Truth Social.
And as one Twitter user pointed out, “American” companies with valueless boards are halting advertising on Twitter – because of free speech. Line ’em up. I’ll never spend a dime with them again. Starting with GM. “Bye, Bye.”

 

One media ad buyer who requested to stay anonymous for fear of backlash said their ad agency planned to meet with Musk. They planned to ask how the platform would handle misinformation while also saying that Musk’s tweets were being scrutinized. For example, the company wondered why Musk questioned the media’s narrative regarding the strange dispute at Paul Pelosi’s mansion, stating that there might be more to the odd story than the media shared.

 

Marjorie Taylor Greene  weighed in on the corrupt media blaming Musk for “internet misinformation” about Paul Pelosi’s friend attacking him with a hammer. Greene pointed out that the media is the source of misinformation.

The joint corporate and media attack on Musk has been appalling, but as Musk pointed out, the goal is destroying free speech. Musk tweeted,

Twitter has had a massive drop in revenue due to activist groups pressuring advertisers, even though nothing has changed with content moderation, and we did everything we could to appease the activists. Extremely messed up! They’re trying to destroy free speech in America.

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