Since Elon Musk’s Twitter takeover, large corporations have joined a list of companies that will no longer advertise on the social media site. Audi and General Mills have now joined companies like Pfizer and Oreo maker- Mondelez. On Thursday, just a week after Musk’s $44 billion buy-out, an Audi spokesperson told Daily Mail,
‘We have currently paused paid support on Twitter and will continue to evaluate the situation,’
And a spokesperson for General Mills, which is affiliated with Pillsbury, Betty Crocker, and Häagen-Dazs, confirmed an advertising pause, saying:
‘We will continue to monitor this new direction and evaluate our marketing spend.‘
General Mills is the latest to join a growing group of companies halting advertising on #Twitter after the social media platform was acquired by billionaire #ElonMusk for $44bn. https://t.co/xI8RXtfl3A
— Francisco Taveira (@jftaveira1993) November 4, 2022
As corporate advertisers leave, Musk has promised advertisers he would not allow Twitter to turn into a ‘free-for-all hellscape’ attempting to convince advertisers that he will keep Twitter strong. Musk also said Twitter will be forming a content moderation council with widely diverse viewpoints and emphasized that major content decisions or account reinstatements would only happen after that council convenes.
Twitter will be forming a content moderation council with widely diverse viewpoints.
No major content decisions or account reinstatements will happen before that council convenes.
— Elon Musk (@elonmusk) October 28, 2022
Surprisingly, some companies continue to want to participate in partisan politics, saying they will halt advertising altogether if Trump is allowed back on the platform. However, musk has said this process would take time, and Trump has said he plans to stay put on his social media platform Truth Social.
And as one Twitter user pointed out, “American” companies with valueless boards are halting advertising on Twitter – because of free speech. Line ’em up. I’ll never spend a dime with them again. Starting with GM. “Bye, Bye.”
Oh nice – there’s going to be a stream of companies with valueless boards which are going to halt advertising on @Twitter —“American” companies mind you—Because of free speech.
— Christopher Calicott (@mecee) October 28, 2022
One media ad buyer who requested to stay anonymous for fear of backlash said their ad agency planned to meet with Musk. They planned to ask how the platform would handle misinformation while also saying that Musk’s tweets were being scrutinized. For example, the company wondered why Musk questioned the media’s narrative regarding the strange dispute at Paul Pelosi’s mansion, stating that there might be more to the odd story than the media shared.
Elon Musk just replied to Hillary Clinton that there may be more to the Paul Pelosi story than meets the eye with an article with facts she didn’t mention. Pure fire! Welcome to the new Twitter. Welcome to a level playing field.
— First Words (@unscriptedmike) October 30, 2022
Marjorie Taylor Greene weighed in on the corrupt media blaming Musk for “internet misinformation” about Paul Pelosi’s friend attacking him with a hammer. Greene pointed out that the media is the source of misinformation.
The same mainstream media democrat activists that sold conspiracy theories for years about President Trump and Russia are now blaming @elonmusk for “internet misinformation” about Paul Pelosi’s friend attacking him with a hammer.
The media is source of misinformation.
— Rep. Marjorie Taylor Greene🇺🇸 (@RepMTG) October 31, 2022
The joint corporate and media attack on Musk has been appalling, but as Musk pointed out, the goal is destroying free speech. Musk tweeted,
Twitter has had a massive drop in revenue due to activist groups pressuring advertisers, even though nothing has changed with content moderation, and we did everything we could to appease the activists. Extremely messed up! They’re trying to destroy free speech in America.
Twitter has had a massive drop in revenue, due to activist groups pressuring advertisers, even though nothing has changed with content moderation and we did everything we could to appease the activists.
Extremely messed up! They’re trying to destroy free speech in America.
— Elon Musk (@elonmusk) November 4, 2022