Organizers of one of the world’s biggest LGBT ‘Pride’ events are sounding the alarm as former sponsors are pulling out of the divisive event many Americans see as offensive.
After President Donald Trump’s second term seemed to reflect a societal turn away from the gender- and sexuality-based agenda of the far left, SF Pride Executive Director Suzanne Ford opted to point a finger at the current administration when complaining about the lack of funding.
As Fox News reported:
“I’m very concerned. Obviously, there’s pressure from the federal government,” Ford told a local FOX affiliate.
“The tone has changed in this country. Businesses already hedge their bets, and I think people who, this isn’t their hard core value of their corporation, maybe they’re rethinking their investment,” Ford said.
SF Pride is a nonprofit that runs an annual parade and festival for two days in San Francisco. Scheduled for June 28-29, this year’s theme is “Queer Joy is Resistance.” The event is one of the largest LGBTQ+ celebrations in the world, drawing over 1 million attendees each year, according to their site.
Ford said that five corporations pulled their sponsorship of SF Pride, resulting in a loss of approximately $300,000, and told Fox News Digital, “The overall budget goal is $2.3 million, and while we have nearly $1 million already committed, we now need to raise an additional $1.3 million to meet our target. We remain focused on securing the necessary funds and appreciate the continued support from our community and partners.”
The companies that reportedly pulled their funding are Benefit Cosmetics, Comcast, Anheuser-Busch, alcoholic beverage company Diageo, and wine company La Crema.
For anyone wondering what type of event SF Pride actually is, here’s a recap of last year’s debauchery:
SAN FRANCISCO- First look at SF Pride where multiple men are fully exposed in front of young children and teens
Public nudity was outlawed in San Francisco back in 2012, but is still apparently legal at any parade, fair or festival held under a city- or government-issued permit pic.twitter.com/EdZooYrVwS
— Savanah Hernandez (@sav_says_) June 30, 2024
Masked trans activists march during San Francisco Pride while waving Palestine and LGBT flags to declare Palestine ‘Queer Land.’
— Oli London (@OliLondonTV) June 30, 2024
STARTING NOW
The “Queer and Trans March for Palestinian Liberation” starting at 14th & Market, protesting SF Pride for its inclusion of pro-genocide groups
Chanting “From the river to the sea” & “Up up liberation, down down occupation” pic.twitter.com/P7gsx00VLK
— Jewish Voice for Peace Bay Area (@JVPBayArea) June 30, 2024
KRON provided additional details about the impact of the shortfall on this year’s event:
Sponsors Comcast, Anheuser-Busch, Benefit Cosmetics, and Diageo have dropped out. These four companies represent $1.3 million in much needed funding. Wine company La Crema is still in talks with SF Pride to remain a sponsor.
“It definitely felt like the rug was being pulled from under you, but I think we’re going to find some new sponsors, some new partners,” said Suzanne Ford, executive director for San Francisco Pride. “We’re not going to give up. We’re going to knock on every door in this city. We have don’t have a choice; we’re going to have the event.”
Corporate America has clearly received the message that fringe investments like this are not good for business:






