The business of an independent Budweiser distributor owned by Steve Tatum in Montgomery, Alabama, is suffering over the decision made by its woke parent company, Anheuser-Busch, to use Dylan Mulvaney, a biological male dressed as a woman, to promote their Bud Light product during March Madness:
To address the crisis of tanking Anheuser-Busch products, Steve Tatum took to the airwaves in Alabama, where he’s purchased ad time on several radio stations, imploring his customers to come back. Tatum, who employs about 100 individuals, is concerned about the massive drop in sales after Anheuser-Busch became the target of the well-deserved boycott of their products.
Sam's Club's shelves are filled with cases of Anheuser-Busch beer in Port Huron, Michigan.
Coors Light pallet is EMPTY.
Miller Lite pallet only has 3 remaining cases. #BudLight pallet is stacked to the top.
Hey @Anheuser_Busch, how's that woke ad campaign going? pic.twitter.com/cRvuz8L9P1
— 100% FED UP! (@100PercFEDUP) May 1, 2023
Alissa Heinerscheid, the woke VP of marketing for the Bud Light brand, was placed on leave on April 22, but unfortunately, the decision by Anhueser-Busch to remove the woke marketing director didn’t stop the bleeding.
Meet Alissa Heinerscheid, Bud Light’s VP of Marketing. She explains her strategy of using “inclusive” marketing to promote the brand to young people. pic.twitter.com/hFpe8YnbBc
— Catch Up (@CatchUpFeed) April 9, 2023
The company continues to bleed, as just last week, it was announced that the parent company is now giving rebates back to customers for buying a case of their beer for more than it’s worth.
LOL! Bud Light Mocked for Giving Rebates to Customers For More Than Case of Beer is Worth
Tatum’s new ad campaign can be heard here:
In the ad, Tatum reminded everyone that the people who work for the distributors are the same people whose families live in local communities. “We at Bama Budweiser, an independent wholesaler, employ around 100 people who live here, work here, and our children go to school here,” he says.
Tatum also made it clear that he does not support Anehueser Busch’s decision to highlight a trans man as part of their ad campaign. “We do not, and as I said before, did not support this issue involving Dylan Mulvaney. There was one single can made. It was not for sale and wasn’t properly approved. As a result, the Bud Light brand has new leadership,” Tatum explained. He continued, “Dylan Mulvaney is not under contract with Bud Light.”
And then, Tatum crosses the line, as he begins to blame conservative news sources and personalities for bringing the story to the attention of Bud Light consumers: “The videos you may have seen are Mulvaney’s own social media posts that went viral, and many web-based news outlets have distorted the story.”
Sorry, Mr. Tatum, but no one’s distorted the Bud Light-Dylan Mulvaney story. You would’ve done yourself a favor by stopping after you disagreed with your parent company’s decision.
In his final commentary, Tatum told the radio audience in Alabama, “And remember, making friends is our business, not enemies.” If that’s the case, Mr. Tatum, then Bud Light should have kept their woke ideology to themselves.
Bud Light consumers are angry and feel betrayed by the company they’ve supported for decades. Instead of making excuses for Anheuser-Busch’s horrible decision, based on their unpopular woke ideology, distributors should be coming out against the parent company which may ultimately be putting them out of business.
And we’re pretty sure camouflage bottles aren’t going to save the Bud Light brand.
Kenny Webster tweeted about how the new camo look will only make it harder for Kid Rock to shoot the bottles of Bud Light.
Bud Light unveiled a camouflage bottle. The idea is that by blending into the woods, it will be harder for Kid Rock to shoot it. pic.twitter.com/oPAmutBEOa
— Kenny Webster (@KennethRWebster) May 22, 2023
Julia mocked Budweiser’s temporary redesign of a Harley- Davidson Motorcycles logo.
Anheuser-Busch has planned a huge marketing blitz this summer—in addition to temporarily redesigning their blue Bud Light aluminum bottles in camouflage, they’ll be doing a limited-edition Harley-Davidson can. 😂 pic.twitter.com/FTZWwI1mpf
— Julia 🇺🇸 (@Jules31415) May 22, 2023
And the Babylon Bee tweeted a hilarious suggestion about Bud Light adding mullets to their beer cans to attract their old base.
To Win Back Old Customer Base, Bud Light Adds Mullets To Cans https://t.co/ruFutePCr1 pic.twitter.com/IOKFXP5st2
— The Babylon Bee (@TheBabylonBee) May 21, 2023
The mocking and ridicule of Bud Light is not going to end any time soon.
Someone get this poor bloke a Bud Light pic.twitter.com/JGUbGrdDIX
— Jayda Fransen (@JaydaBF) May 21, 2023