While Megyn Kelly shocked convention goers with her barely there spaghetti strap dress, Ivanka Trump was stealing the show with grace and surprisingly inexpensive style. Ivanka has her own brand of shoes, clothes and jewelry. She proved she’s a savvy businesswoman in her own right by wearing head to toe Ivanka brand items throughout the convention. 

When it comes to branding, Ivanka Trump has been proving like father like daughter. The Republican’s eldest daughter has been wearing dresses and shoes from her signature collection. To introduce her father Thursday night in Cleveland, the mother of three took to the stage wearing a $138 blush-colored sleeveless sheath dress from her label’s fall collection.

The entrepreneur was also sporting her own designs — $158 off-white dress, $135 black suede pumps and her own considerably pricier precious jewelry — in the Quicken Loans Arena on Wednesday night, when photographers shot her pointing toward her father’s nemesis Ted Cruz.


Her stepmother Melania also went with a Fendi crème-colored dress with floral appliqué and trumpet sleeves, which looked very similar to the ivory dress from Roksanda she wore earlier in the week. The candidate’s third wife won points with the GOP though for buying that frock from Net-a-porter. A former model and QVC designer, she opted not to phone in a designer freebie or rely on a stylist.

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Via: WWD


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