Just one week into Pride month, Kohl’s has slashed the price of its LGBTQ-themed merchandise by up to 60% after failing to make significant sales.
Kohl’s 2023 Pride collection is called “Show Love is Love Every Day” and includes clothing and accessories for people ranging from infants to adults.
On the ‘Pride’ section of Kohl’s website, it says “Love is our favorite color,” and states, “We are committed to supporting the voices of the LGBTQIA+ community and celebrating the joy that comes from living authentically not just this month, but all year long.”
Below this, there is a section discussing The Trevor Project, revealing that they have made a $100,000 donation this year “to help support over 1,000 youth in crisis.”
The page also promotes “The Phluid Project,” which Kohl’s praises for being a “gender-free fashion brand.” Really, they’re just graphic t-shirts.
However, Kohl’s may have been over-ambitious with its extensive collection of Pride items because now most things are 50% on their website. In-store, they are reportedly offering additional discounts of 50% off on some of the already marked-down Pride merchandise.
Kohl’s is just another example of a woke retailer failing to realize the real percentage of their customers who want to buy Pride-themed outfits for their toddlers or litter their homes with Pride-themed decor.
Target has already lost nearly $15 billion in market cap since it released its Pride collection, some of which was designed by a Satan worshipper.
Shark Tank’s Kevin O’Leary spoke to Fox News about the issues facing these woke corporations that are giving in to the woke mob instead of evaluating their real consumer base.
“On one hand, companies want to show their support of diversity in all the mandates that society is discussing openly,” said O’Leary. “On the other hand, the job of a business – particularly from the perspective of an investor, and those that are retired, for example, that own the S&P 500 or own Target stock – are concerned that maybe they’re losing their way in terms of what the price objective is: your customers, your employees, and your shareholders.”