As Bud Light’s sales continue to be in freefall due to an advertising debacle involving transgender influencer Dylan Mulvaney, a viral video emerged at Fenway Park in Boston showing a Bud Light beer stand empty while the stand next to it had long lines.
The video is yet another instance of consumers showing their dissatisfaction with Bud Light as their sales have plummeted over the last month.
The headache for the beer giant began after their aired an advertisement with Dylan Mulvaney where she was in a bath tub enjoying a can of Bud Light.
The advertisement has created a PR nightmare where the company has constantly waffled from defending their decision to issuing an apology to its consumers in a desperate attempt to appease consumers on both sides of the aisle.
Prominent country music stars such as Riley Green have also walked away from the beer in one of the most successful conservative boycotts in recent memory.
In an attempt to save face with conservative consumers, Bud Light recently put out a patriotic advertisement that featured people riding on horseback in the countryside.
Budweiser has "suddenly" released a patriotic new ad to win customers back amid massive backlash over Bud Light's partnership with a transgender influencer. .@AZSun4Trump @ArcadiaEconomic pic.twitter.com/SCMh6s99Xp
— HHinKL (@HHinKL) April 18, 2023
Consumers were not amused and most did not buy the attempt to win them back, with people saying that the only thing that will satisfy them is an apology after airing the commercial with Mulvaney.
FOX News Reports–
https://twitter.com/Mcpaintdoctore1/status/1654133881057181697
Boston Red Sox fans seemingly snubbed Bud Light vendors at Fenway Park on Wednesday, opting to purchase concessions at other stands as the beer brand remains embroiled in controversy over its partnership with transgender TikToker Dylan Mulvaney.
A video posted on TikTok by a user named Luis Tejada shows a packed line of fans waiting to buy refreshments in what appears to be the bleacher concourse section of Fenway Park while a nearby stand selling Bud Light beer cans is empty. The video has garnered over 1.2 million views and generated 8,909 comments as of Thursday afternoon.
“Guys, this is so funny and bizarre. Look at that,” Tejada is heard saying, panning from a crowded line to an empty concession stand with workers awkwardly standing in front of a refrigerator stocked with blue Bud Light cans.