Mrs. Butterworth’s syrup might be canceled, according to Conagra Brands, who is following the lead of the sudden move to ditch Uncle Ben’s and Aunt Jemima.
The Lansing State Journal is reporting that Conagra Brands announced Wednesday it has “begun a complete brand and packaging review on Mrs. Butterworth’s.”
“The Mrs. Butterworth’s brand, including its syrup packaging, is intended to evoke the images of a loving grandmother,” Conagra Brands said in a statement Wednesday. “We stand in solidarity with our Black and Brown communities, and we can see that our packaging may be interpreted in a way that is wholly inconsistent with our values.”
BYE BYE UNCLE BEN AND AUNT JEMIMA:
A spokesperson for Mars, Inc., the parent company for Uncle Ben’s Rice, revealed on Wednesday that it was following Quaker’s removal of Aunt Jemima on the packaging to help end ‘racial stereotyping’.
Mars, Inc. believes by removing the Black rice farmer from packaging that the company is ‘helping to put an end to racial bias and injustices.’
The spokesperson for Mars, Inc. called the removal of Uncle Ben on packaging an effort to ‘evolve’ the brand:
‘As we listen to the voices of consumers, especially in the Black community, and to the voices of our Associates worldwide, we recognize that one way we can do this is by evolving the Uncle Ben’s brand, including its visual brand identity.’
The Uncle Ben’s Rice packaging has been around since 1946.
Just hours earlier, Quaker announced the removal of Aunt Jemima from the packaging.
The iconic photo of Aunt Jemima has ‘evolved’ over its 131-year history, but not enough for the cancel culture. The image was updated in 1989 to a more modern look with no kerchief (photo above).
Quaker announced new packaging, without the Aunt Jemima image, would be out by the fourth quarter of 2020.
Are they any other brands that need to ‘evolve’? We’d like to know what you think about these changes.