Earlier this week, adult beverage giant Bud Light unveiled a woke marketing blitz that featured prominent transgender model Dylan Mulvaney as its face.
The marketing campaign left conservatives and many consumers of Bud Light confused and angry, as they wondered aloud why a company who’s consumers likely trend to the right side of the political spectrum would use woke marketing tactics.
The decision has already led to boycotts from prominent artists such as Kid Rock and Travis Tritt, who said that he would no longer sell Bud Light at his concerts.
A report by the New York Post shed more light on why Bud Light would use marketing tactics that would seem to alienate their consumers.
The report discusses the prominent pro-LGBT group Human Rights Campaign, who created a Corporate Equality Index that features most of America’s largest and most iconic companies.
The index rates companies on a scale from 1-5 and can be used to start left-wing pressure campaigns against companies that score low.
The Index is just one way that left-wing advocacy groups are pushing corporations to adopt ESG (Environmental, Social, Governance) standards.
The New York Post Reports–
Executives at companies like Nike, Anheuser-Busch and Kate Spade, whose brand endorsements have turned controversial trans influencer Dylan Mulvaney into today’s woke “It girl,” aren’t just virtue signaling.
They’re handing out lucrative deals to what were once considered fringe celebrities because they have to — or risk failing an all-important social credit score that could make or break their businesses.
At stake is their Corporate Equality Index — or CEI — score, which is overseen by the Human Rights Campaign, the largest LGBTQ+ political lobbying group in the world.
HRC, which has received millions from George Soros’ Open Society Foundation among others, issues report cards for America’s biggest corporations via the CEI: awarding or subtracting points for how well companies adhere to what HRC calls its “rating criteria.”
Businesses that attain the maximum 100 total points earn the coveted title “Best Place To Work For LGBTQ Equality.” Fifteen of the top 20 Fortune-ranked companies received 100% ratings last year, according to HRC data.
More than 840 US companies racked up high CEI scores, according to the latest report.
The HRC lists five major rating criteria, each with its own lengthy subsets, for companies to gain — or lose — CEI points.
