We’re told the companies like Google are unbiased but we don’t believe them. Now we’re finding out just how biased they are with recent revealing information from former Facebook employees and now with an email from a Google exec who did everything she could to elect Hillary. The blatant effort to get Hillary elected is just the beginning…What could Google do this election to push leftist candidates?
“This wasn’t a get-out-the-vote effort or whatever they say. It wasn’t aimed at all potential voters. It wasn’t even aimed at a balanced cross-section of subgroups. Google didn’t try to get out the vote among say Christian Arabs in Michigan or say Persian Jews in Los Angeles—they sometimes vote Republican. It was aimed only at one group, a group that Google cynically assumed would vote exclusively for the Democratic Party. Furthermore, this mobilization effort targeted not only the entire country but swing states vital to the Hillary campaign. This was not an exercise in civics, this was political consulting. It was in effect an in-kind contribution to the Hillary Clinton campaign.”
Former head of Google’s multicultural marketing:
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A PORTION OF HER EMAIL READS:
We worked very hard. Many people did. We pushed tp get out the Latino vote with our features, our partners, and our voices. We kept our Google efforts non-partisan and followed our company’s protocols for the elections strategy. We emphasized our mission to give Latinos access to information so that they can make an informed decision at the polls, and we feel very grateful for all the support to do this important work. Latinos voted in record-breaking numbers, particularly with early votes. A large percentage of Latino voters in Florida were new voters who had become citizens just in time to vote. We saw high traffic for the search queries ‘votar,’ ‘como votar,’ and ‘donde voter,’ in key states like Florida and Nevada. We will be pulling in more info in the coming hours/days but so far we definitely know there was high traffic on search in Spanish. Without translating our tools the users wouldn’t have found the information they needed. Objectively speaking, our goal was met — we pushed and successfully launched the search features in Spanish, and we thank Lisa for her support in advocating for this work. I sent Philipp a note yesterday to thank him because he and others voiced their support for this too, and we greatly appreciate it. Even Sundar gave the effort a shout out and a comment in Spanish, which was really special.
We had our partners help spread the word about our features on social media, including YouTubers and influencers like Dulce Candy, Jorge Narvaez, Jessie y Joy, Barbara Bermudo, and Pamela Silva of Univision, Jackie Cruz aka La Flaca from Orange is the New Black, and more. We promoted our partner the Latino Community Foundation’s non-partisan #YoVoyaVotaryTu (I’m going to vote, are you?) campaign and leveraged our social media influencer friends’ reach to hit over 11M impressions with that hashtag. We hosted an event with over 200 people and a hangout with social media influencers about the power of the Latino vote and the new research Nielsen published about the Latino electorate. This reached 4.4M social media impressions and signaled to many that Google and our partners value the Latino community and our role in this election. We brought the same research to the LATISM conference, where people were beyond thrilled to see Google’s support and acknowledgment of the Latino community.
MURILLO CONTINUED TO DESCRIBE THE “SILENT DONATION”
We also supported partners like Voto Latino to pay for rides to the polls in key states (silent donation). We even helped them create ad campaigns to promote the rides (with support from HOLA folks who rallied and volunteered their time to help). We supported Voto Latino to help them land an interview with Senator Meza of Arizona (key state for us) to talk about the election and how to use Google search to find information about how to vote. They were a strong partner, among many in this effort.
CONGRESS NEEDS TO ACT:
With social media having more and more influence on users, Congress needs to act to make the playing field fair for both sides of the aisle. Conservatives are being banned and suspended from Facebook and Twitter all the time. Google places liberal websites at the top of searches or manipulates search results.
With all of the rigging that the social media companies put forth, we still won in 2016 but we need to be proactive and deal with the worsening bias asap.