UFC CEO Dana White said anyone who considers themselves a “patriot” should be drinking “gallons of Bud Light.”
Does that mean the boycott is over?
“If you consider yourself a patriot, right? You’re a patriot. You should be drinking gallons of Bud Light. Believe me when I tell you,” White told former Fox News host Tucker Carlson.
“Wait, wait, wait. I should be boycotting Bud Light,” Carlson replied.
“Gallons of Bud Light! You should have Bud Light drums stacked up in your garage and drinking it right out of the keg,” White said.
“They are way more aligned with you than most of these other beer companies,” he continued.
“I, who consider myself a patriot. I don’t go crazy over the whole patriot thing, but I consider myself a proud American. I’m happy to be an American. I love this country. And you are way more aligned with Anheuser-Busch than you are with other beer companies,” White added.
WATCH:
Dana White backs Bud Light:
"If you consider yourself a patriot, you should be drinking gallons of Bud Light. Gallons of Bud Light! You should have Bud Light drums stacked in your garage. They are way more aligned with you than these other beer companies." pic.twitter.com/1mok5Nrxnw
— Citizen Free Press (@CitizenFreePres) December 11, 2023
X users reacted to White’s praise of Bud Light:
Anheuser Busch used to be an American company, but is now owned by InBev. They don’t give a shit about American values.
— Jorge Herrera (@AmericanMex067) December 11, 2023
Sorry, Dana, the Bud Light boycott is forever. $bud
— Banana Republic Justice Swan 🍌 (@TheWuhanClan) December 11, 2023
Money over principles. Hard pass.
— JohnBurk (@johnburk39) December 11, 2023
If Bud Light gives me 100 million, I'll say the same.
— Wirra (@wirraone) December 11, 2023
I guess Bud Light is cool again. The boycott appears to be over. https://t.co/bQDyaRmx99
— Ian Miles Cheong (@stillgray) December 12, 2023
Drinking gallons of beer to be a patriot is a pretty good symbol of the modern conservative movement.
I like Dana White but this was rough. https://t.co/JeVbBm4cwZ
— An0maly (@LegendaryEnergy) December 11, 2023
You know who else Bud Light is aligned with? Monsanto and metric shit tons of glyphosate in their beer.
It's also full of phytoestrogens and is why a lot of chronic alcoholic beer drinkers develop man tits. https://t.co/deIyWRZ131
— Inversionism (@Inversionism) December 12, 2023
Never underestimate the power of a paid partnership https://t.co/Ss8XdLMw2O
— Patrick (@PMC713) December 11, 2023
In October, UFC announced a partnership with Anheuser-Busch and said Bud Light will be its official beer.
From 100 Percent Fed Up:
The organization struck a multi-year deal, which goes into effect January 1st, giving Bud Light a heavy presence in UFC’s online and broadcasting content.
“Anheuser-Busch and Bud Light were UFC’s original beer sponsors more than fifteen years ago. I’m proud to announce we are back in business together,” UFC CEO Dana White said in a statement, according to Fox News.
“There are many reasons why I chose to go with Anheuser-Busch and Bud Light, most importantly because I feel we are very aligned when it comes to our core values and what the UFC brand stands for. I’m looking forward to all of the incredible things we will do in the years ahead,” he added.
Could this be a desperate action by Bud Light to save its brand?
Are they trying to overcome the brutal backlash from the advertisements featuring Dylan Mulvaney?
“Bud Light just spent $100 million on a UFC sponsorship deal to try and cancel out the chicks with d***s ad. No one is drinking Bud Light at any tailgate I’ve been to this fall. Brand is dead,” Outkick’s Clay Travis wrote.
Dana White discussed the Bud Light partnership with Theo Von last month and responded to critics who said the deal made him a “sellout.”
WATCH:
Per Daily Mail:
Dana White has hit back at critics of the UFC’s $105million-a-year sponsorship deal with Bud Light, insisting he doesn’t ‘give a s***’ about the backlash and the beer brand is ‘exactly who I want to be with right now’.
There have been growing calls from UFC supporters to boycott the sport following the announcement of their six-year marketing partnership with brewer Anheuser-Busch last month.
They had formerly held the position as the best-selling beer in the US but have since lost that ranking after partnering with trans activist Dylan Mulvaney in April.
Bud Light has faced months of protests and consumer anger since its ill-fated partnership with Mulvaney. The company has seen Bud Light sales decline for months.
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