Wrong target audience? What the heck is going on that anyone thinks it’s ok to take a kid’s character and do this? 

“Sesame Street” swears that Muppets Bert and Ernie are only friends, but that hasn’t stopped the maker of a new at-home test for HIV and sexually transmitted diseases to suggest that the two fuzzy BFFs have something much more intimate in mind.

In a promotion for Mately, the puppets are shown looking at test results. “See Ernie, you’ve got nothing to worry about, everything is positive,” it reads.

take our poll - story continues below

What is your top alternative to Facebook? - FIXED(2)

  • What is your top alternative to Facebook?  

  • This field is for validation purposes and should be left unchanged.
Completing this poll grants you access to 100PercentFedUp.com updates free of charge. You may opt out at anytime. You also agree to this site's Privacy Policy and Terms of Use.

Trending: MUELLER PUSHES SUSPECT TOO FAR…Gets Slapped With $350 MILLION Suit: “I am not going to sign a lie”

It is part of Mately’s edgy campaign to promote its subscription service that provides both discrete testing and results, and allows users to then broadcast those results on dating apps or directly through Mately.


Read more: WT

Join The Conversation. Leave a Comment.