Wrong target audience? What the heck is going on that anyone thinks it’s ok to take a kid’s character and do this? 

“Sesame Street” swears that Muppets Bert and Ernie are only friends, but that hasn’t stopped the maker of a new at-home test for HIV and sexually transmitted diseases to suggest that the two fuzzy BFFs have something much more intimate in mind.

In a promotion for Mately, the puppets are shown looking at test results. “See Ernie, you’ve got nothing to worry about, everything is positive,” it reads.

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It is part of Mately’s edgy campaign to promote its subscription service that provides both discrete testing and results, and allows users to then broadcast those results on dating apps or directly through Mately.

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Read more: WT


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