X, formerly known as Twitter, has partnered with a World Economic Forum (WEF) flagship project.

“We’re excited to announce that X has reinstated our relationship with the @wfamarketers Global Alliance for Responsible Media. As of today, X is included as a member of #GARM,” X Safety stated.

“X is committed to the safety of our global town square and proud to be part of the GARM community!” it added.

From the World Federation of Advertisers:

GARM is the Global Alliance for Responsible Media, a cross-industry initiative established by the World Federation of Advertisers to address the challenge of harmful content on digital media platforms and its monetization via advertising.

GARM was launched at Cannes in the summer of 2019 and has been working hard to highlight the changes needed for advertisers to feel more confident about advertising on social media. As of November 2019, GARM is a flagship project of the World Economic Forum Platform For Shaping the Future of Media, Entertainment and Culture.

“The Global Alliance for Responsible Media (GARM) has partnered with the World Economic Forum to improve the safety of digital environments, addressing harmful and misleading media while protecting consumers and brands,” the World Federation of Advertisers (WFA) wrote in 2019.

Per the WFA:

An initiative led by the WFA and which brings together advertisers, agencies, media companies and industry organizations to improve digital safety at scale, GARM was launched in June 2019 in partnership with the Association of National Advertisers (ANA) CMO Growth Council.

The Alliance will leverage the Forum’s existing network of industry, academic, civil society and public-sector partners to amplify its work on digital safety and to ensure that consumers and their data are protected online within a healthier media ecosystem.

“GARM has helped shine a spotlight on media’s vital role in creating safe and healthy digital content experiences, and the World Economic Forum is proud to work together with GARM to support and to expand this important mission. Our collaboration is an important step in achieving our goal to make the internet a better place for everyone,” Kirstine Stewart, Head of the Platform for Shaping the Future of Media, Entertainment and Sport, said, according to the WEF.

The World Economic Forum stated:

The Global Alliance for Responsible Media has partnered with the World Economic Forum to improve the safety of digital environments, addressing harmful and misleading media while protecting consumers and brands.

GARM is an initiative of the World Federation of Advertisers (WFA) and was launched in June 2019 in partnership with the Association of National Advertisers (ANA) CMO Growth Council. GARM has joined the Forum’s Platform for Shaping the Future of Media, Entertainment and Sport as a flagship project.

The Alliance is leveraging the Forum’s existing network of industry, academic, civil society and public-sector partners to amplify its work on digital safety and to ensure that consumers and their data are protected online within a healthier media ecosystem.

X is listed as one of the GARM alliance members:

The list of alliance members includes, among others:

  • American Express
  • Bayer
  • General Mills
  • GM
  • HP
  • Johnson & Johnson
  • Mastercard
  • McDonald’s
  • Meta
  • Microsoft
  • Merck
  • Nike
  • Sanofi
  • Shell
  • Sony
  • Coca-Cola
  • Walt Disney
  • TikTok
  • Verizon
  • Walmart
  • YouTube

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