Billy Eichner, a comedian and actor, recently starred in a gay rom-com movie with an all-LGBTQ cast. His movie, ‘Bros,’ has been failing after its box office release, despite many celebrities, cast members, and LGBTQ advocates heavily promoting it. Eichner, who co-wrote the script, has begun lashing out at Americans for their “homophobia” when the film failed to achieve the audience turnout he had hoped for.
Before the film was even released, Eichner created inflammatory posts that suggested those who don’t go to see the movie and “homophobic weirdos,” and targeting straight people in his posts, urging them to see it in theaters.
In one of his promotional tweets, Eichner wrote,
“5 DAYS TO GO!!! TO ALL MY STRAIGHT FANS – DON’T BE BRO-MOPHOCI!! WE NEED YOU THERE NEXT WEEKEND!! You will LOVE it!! GET YOUR TICKETS TODAY!”
5 DAYS TO GO!!! TO ALL MY STRAIGHT FANS – DON’T BE BRO-MOPHOBIC!! WE NEED YOU THERE NEXT WEEKEND!! You will LOVE it!! ❤️🌈 GET YOUR TICKETS TODAY! https://t.co/CKq8cGUbva
— billy eichner (@billyeichner) September 25, 2022
Despite Eichner’s best efforts, and outlets such as Vogue praising it as the “best rom-com of the year,” the movie had a less-than-impressive premiere weekend.
After the movie was released in theaters, Eichner’s expectations for a ‘box office hit’ were dashed, earning only $4.8 million its opening weekend. The movie cost $22 million to make.
Rather than positively promoting the film, or considering maybe there isn’t a big enough target audience for this film to become a nationwide hit, Eichner began trashing those who haven’t seen it yet, blaming straight people in particular for its failure.
With a clearly bruised ego, Eichner tweeted,
“That’s just the world we live in, unfortunately. Even with glowing reviews, great Rotten Tomatoes scores, an A CinemaScore etc, straight people, especially in certain parts of the country, just didn’t show up for Bros. And that’s disappointing but it is what it is.”
“Everyone who ISN’T a homophobic weirdo should go see BROS tonight! You will have a blast! And it *is* special and uniquely powerful to see this particular story on a big screen, esp for queer folks who don’t get this opportunity often. I love this movie so much. GO BROS!!!”
Everyone who ISN’T a homophobic weirdo should go see BROS tonight! You will have a blast! And it *is* special and uniquely powerful to see this particular story on a big screen, esp for queer folks who don’t get this opportunity often. I love this movie so much. GO BROS!!! ❤️🌈
— billy eichner (@billyeichner) October 2, 2022
While the film is struggling to gain viewership, Eichner chose to alienate the majority of his would-be audience for not showing massive support for it, likely turning audiences away from supporting the film.
People on social media responded to Eichner’s handling of the film’s flop, pointing out the comedian’s poor approach to promoting his work.
Chad Felix Greene, a Conservative writer, tweeted, “I guarantee 90% of Americans seeing Eichner’s headlines right now are like, ‘Wait. What movie? What are they mad at us about now?'”
Rob Smith, the founder and president of the Douglass Society, pointed out that Eichner’s actions were an example of “Hollywood victim liberalism.” He tweeted,
“Billy Eichner made a big deal about “Bros” having an all LGBT cast, included a joke at straight peoples’ expense in the trailer, and is now whining that it flopped because “homophobic” straights didn’t see it.
Typical Hollywood Victim Liberalism.”
Ernest Owns, a Black, queer man also criticized Eichner, saying,
“As a Black queer man, I can personally tell you why I didn’t go see it in the box office: Because Billy Eichner is obnoxious (and corny) as hell. The straights didn’t go see Gigli either — perhaps the movie wasn’t giving.”
As a Black queer man, I can personally tell you why I didn't go see it in the box office: Because Billy Eichner is obnoxious (and corny) as hell.
The straights didn't go see Gigli either — perhaps the movie wasn't giving. https://t.co/QBZiSNnnPu
— Ernest Owens (@MrErnestOwens) October 3, 2022