This was a bizarre move.

Shortly after performing during the Super Bowl LX halftime show, Latin artist Bad Bunny mysteriously scrubbed his Instagram page.

Bunny’s move shocked many fans and sparked numerous theories about his motive.

The Hill reported more on Bad Bunny’s move to scrub his Instagram and provided a couple of possible reasons:

Hours after Bad Bunny’s Super Bowl LX halftime show – a highly-anticipated performance applauded by fans and criticized by President Trump and conservative commentators – the Puerto Rican star appears to have wiped his Instagram page.

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On Monday, Bad Bunny’s 52.7 million Instagram followers were left with only a link to his album “Debí Tirar Más Fotos” and the message “No Posts Yet: When badbunnypr posts, you’ll see their photos and videos here.”

He even deleted the photo from his profile, which showed him following zero other accounts Monday.

Some on Reddit speculated that the move could have been done to draw attention before releasing a new album, but as of Monday it wasn’t clear why he deleted the posts.

Others wondered if he might be taking a break from social media amid a firestorm of online debate over his performance, which was targeted repeatedly by the president in social media posts.

Here’s how users on X reacted:

After his performance, Bad Bunny looked visibly scared.

Take a look:

Bored Panda had more details to add on Bad Bunny looking afraid after his performance:

The 2026 Super Bowl was full of eyebrow-raising moments, from featuring not one, but two halftime shows for the first time in the event’s history, to Bad Bunny’s historic performance now being overshadowed by a wave of wild conspiracy theories online.

In a now-viral clip circulating across social media, the Puerto Rican singer was filmed leaving the event while repeatedly looking over his shoulder, sparking eerie religious and occult conspiracy theories.

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Bad Bunny sparked a wave of online conspiracy theories after a viral video appeared to show him repeatedly looking over his shoulder in concern while exiting the Super Bowl stadium.

The rumors exploded even further when the singer abruptly wiped his Instagram clean just hours after his historic all-Spanish halftime show.

While some netizens pushed occult “devil” theories, others argued the moment was linked to alleged threats against the Grammy winner.

Bad Bunny’s exit sparked comments ranging from, “Take me to the devil, I wanna swap some souls for [money],” to others even debating whether the pop star was under the influence of illegal substances.

Even at the Grammy’s he was spooked when Lady Gaga approached him:

 

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