Is the latest self-inflicted wound by Dick’s Sporting Goods and effort to be politically correct or just a marketing move?

Dick’s Sporting Goods CEO Edward Stack told CBS News in a conference call that the company may remove hunting gear from all 732 of its stores:

 “Though it’s too early to discuss performance, we’re optimistic these changes will better serve the athletes in these communities. Stack said they’re “looking at a number of stores where the hunt category significantly under-performs.”

Hunting gear would be replaced with baseball and soccer gear.

Football gear purchases are on the decline this year…interesting.

Will Dick’s go the way of ESPN who became way too political and lost in a big way because of it?


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