The Atlanta Falcons made quite the buzz on social media after revealing their new logo.

“New PFP,” the team posted on X.

Social media users ruthlessly criticized the logo for appearing to resemble a Nazi Germany emblem from the WWII era.

Image below:

Check out some of the reactions below:

And the comments went on and on, mocking the team for the new logo.

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At the time of writing, the team’s X post revealing the logo has amassed 13.2 million views.

The Mirror shared further:

Unfortunately, placing an aggressive black bird emblem directly over high-contrast red vertical stripes has not had the desired effect for the Falcons, due to the heavy mirroring of the color blocking of historical party banners.

However, this isn’t the first time this has happened, as the franchise faced similar backlash when updating their profile pictures on X (formerly Twitter) and Instagram in 2024 to a minimalist, all-red version of their classic 1960s throwback logo.

The profile picture was updated to build excitement for a Week 4 matchup against the New Orleans Saints, where the team wore their vintage red helmets and throwback jerseys, yet the design choice immediately went viral for unintended reasons.

Because the social media team used a stark, solid red background paired with the hard, aggressive, angular black lines of the 1966 falcon, thousands of users pointed out that the graphic design had a very severe aesthetic.

 

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