Sports car company Porsche is facing major backlash after the company edited out the Cristo Rei (Christ the King) statue in the background of its latest ad.
The ad was aimed to celebrate Porsche’s 60th anniversary of its iconic Porsche 911 model and showed a Porsche driving near Lisbon’s 25 de Abril Bridge in Portugal.
Usually, if you are near Lisbon’s 25 de Abril Bridge you can see the Christ the King statue but Porsche’s video production team purposely edited the statue of Jesus out of the video and just left.
Take a look:
— Alex B. (@maisumcarneiro) August 5, 2023
The Daily Mail had more details to add:
Porsche has come under fire today over claims it has airbrushed out the famous Cristo Rei landmark in Lisbon in a video celebrating 60 years of the iconic 911 sports car.Advertisement
The controversial ad, which features luxury Porsche cars cruising along the mountains in Portugal, has been deleted from the manufacturer’s YouTube channel but remains on their website.
In the promotional clip, a woman’s red Porsche speeds past Lisbon’s 25 de Abril Bridge – from which you can usually see the iconic Cristo Rei (Christ the King) statue overlooking the capital.
But the famous landmark – which was inspired by the Christ the Redeemer statue in Rio de Janeiro, in Brazil – has been edited out, with Porsche opting instead to just show the 75ft concrete plinth.
Fury as Porsche 'airbrushes out' statue of Jesus in new 911 promo advert: Image of the famous Cristo Rei landmark in Lisbon is 'erased' from background of clip that celebrates 60 years of the iconic car https://t.co/mRzjWkZ0L0
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Porsche has since issued an apology for the ad and have taken the ad down.
Here’s what The Blaze reported:
Porsche elicited outrage over the weekend after keen observers recognized the company had edited a historic Christian landmark of its new advertisement. Although the German company has issued an apology and taken down the video, questions persist about the motivations behind the company’s virtual iconoclasm.
The German company, owned by the Volkswagen Group, recently put out a video celebrating 60 “very fast years” of its signature two-door sports cars, the latest of which goes for over $290,000.
In the original iconoclastic version of the video — which has been rendered private on YouTube by the company but saved by one Twitter user — the car whizzes through the decades, years, and various locales, interrupted by the captions, “No matter how fast you move forward … never forget where you come from.”
— Al Bawaba Node (@_thenode) August 7, 2023