TMZ is reporting that the reason Nike used Kaepernick in their new controversial ad is because most of their customers are in urban areas. It’s also being reported that most of Nike’s customers are in foreign countries.
If these reports are true then that would mean the Americans living everywhere but in urban areas might think twice before supporting a company that clearly doesn’t support them. It’s hard to believe that Nike isn’t supported by the average ‘Deplorable’ American living in the suburbs except for the fact that the only people looking up to Kaepernick are people who have only supported groups like “Black Lives Matter”. Both a sham…
Our sources say Nike was fully aware there would be outrage by embracing Kaepernick’s cause but, on balance, the company knew it would attract way more customers than it would lose. Although the target demos are highly protected by Nike — industry sources tell TMZ Nike’s customer base is “significantly urban” and the company felt the decision would be solidly embraced.
So it’s a “cultural” decision based on industry sources believing the customer base is “significantly urban”. Well, here’s the result of the decision Nike felt would be “solidly embraced”:
It sure doesn’t look like this is going so well for Nike.
The silent majority is speaking out loud and clear!
The best commentary we’re heard on the outrage is with Chris Kyle’s widow Taya Kyle:
Taya Kyle knows what real sacrifice is…Her hero husband sacrificed everything for his country. Kyle decided to let Nike and Colin Kaepernick have it after the new Nike ad claims the failed football player “sacrificed everything”.
She sent a brutal message to the sports outfitter and the failed football player. It’s gone viral and is fantastic! We salute you, Taya!
Nike, I love your gear, but you exhaust my spirit on this one. Your new ad with Colin Kapernick, I get the message, but that sacrificing everything thing…. It just doesn’t play out here. Sacrificing what exactly? A career? I’ve done that both times I chose to stay home and be with my kids instead of continuing my business climb… and it wasn’t sacrificing everything. It was sacrificing one career and some money and it was because of what I believe in and more importantly, who I believe in.
At best, that is all Colin sacrificed… some money and it’s debatable if he really lost his career over it. Maybe he sacrificed the respect of some people while he gained the respect of others. Or maybe he used one career to springboard himself into a different career when the first was waning. I don’t know. What I do know is, he gained popularity and magazine covers he likely wouldn’t have gotten without getting on his knees or as you say, “believing in something.” I’m also thinking the irony is that while I am not privy to the numbers, it’s likely he gained a lucrative Nike contract. So yeah… that whole “sacrificing everything” is insulting to those who really have sacrificed everything.
You want to talk about someone in the NFL sacrificing everything? Pat Tillman. NFL STARTING, not benched, player who left to join the Army and died for it. THAT is sacrificing everything for something you believe in.
How about other warriors? Warriors who will not be on magazine covers, who will not get lucrative contracts and millions of followers from their actions and who have truly sacrificed everything. They did it because they believed in something. Take it from me, when I say they sacrificed everything, they also sacrificed the lives of their loved ones who will never be the same. THAT is sacrificing everything for something they believe in.
Did you get us talking? Yeah, you did. But, your brand recognition was strong enough. Did you teach the next generation of consumers about true grit? Not that I can see.
Taking a stand, or rather a knee, against the flag which has covered the caskets of so many who actually did sacrifice everything for something they believe in, that we all believe in? Well, the irony of your ad..it almost leaves me speechless. Were you trying to be insulting?
Maybe you are banking on the fact we won’t take the time to see your lack of judgement in using words that just don’t fit. Maybe you are also banking on us not seeing Nike as kneeling before the flag. Or maybe you want us to see you exactly that way. I don’t know. All I know is, I was actually in the market for some new kicks and at least for now, I’ve never been more grateful for Under Armour.
WE SAY BRAVO TO TAYA KYLE!