Because featuring men with razor stubble in full makeup makes every woman want to go out and buy more makeup…right? Whoever thought of this is a marketing genius…
Is anyone else sick of this PC BS yet?

Makeup Artist Manny Gutierrez is the first man to be chosen to rep for the Maybelline make up brand.

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Gutierrez is following in the footsteps of James Charles, who was chosen last year by CoverGirl to be its first-ever male spokesperson.

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Maybelline chose Manny as one of the new faces of its Colossal Big Shot mascara campaign for his VERY ON-POINT EYE MAKEUP LOOKS. Also because he’s already amassed more than 3 million Instagram followers. –Buzzfeed

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Because it’s probably pretty difficult to find beautiful women to use in their ads geared towards women…right?

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Here’s what Maybelline ads used to look like when they used women to showcase products they were marketing to women.

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