Forcing employees in a mostly Hispanic area of a very liberal city to speak English seems like a bit of a risk. It appears however, that Mr. Schneider is unconcerned about the spotlight on his English only policy and is standing firm on his convictions.  

“It’s going to get disruptive if we have to become bilingual, trilingual or anything else.” – Ron Schneider, Leon’s Frozen Custard owner

MILWAUKEE — Leon’s Frozen Custard has an English-only policy — a policy some are questioning, and others are applauding.

Ron Schneider, the owner of Leon’s, says there’s nothing wrong with his policy, and that it doesn’t appear to be hurting his business.

Leon’s is located near 27th and Oklahoma on Milwaukee’s south side.

Trending: Airlines Respond To Viral Photo of Airplane Wing Covered In Patches of “Duct Tape”

Leon’s Frozen Custard is a Milwaukee institution — but the custard isn’t good enough for everyone to overlook the controversial policy.

“Most people that live here are Latino,” Jorge Maya said. “I don’t think I’m going to be back anytime soon.”


This all started on Tuesday, May 17th, when Joey Sanchez overheard one of Leon’s employees interacting with a Spanish-speaking customer.

“She whispered to him in Spanish ‘I’m not allowed to speak Spanish to you,'” Sanchez said.

Sanchez was next in line. He also placed his order in Spanish. The employee gave him the same response.

“I’m trying to understand or find the why. I need to hear from him, to hear why he has this policy,” Sanchez said.

Schneider told WITI his employees can only speak English on the job.

“Hey, c’mon! It is America. We’ve spoken English for a long, long time,” Schneider said.

leons drive up

Schneider says the policy has been in place for a decade, and it has never been an issue.

“Any foreign language is going to be a problem. What I’m trying to avoid is when people come up here, get waited on in a different language because there happens to be an employee who speaks that language,” Schneider said.

Sanchez said he feels Leon’s policy is just bad business.

“If they have the people who can speak Spanish and communicate with the customer better, why not?” Sanchez said.

Other customers said they side with Schneider.

“We do live in America, you know?” Ryan Schmidt said.

Schneider, who points out that his wife is Hispanic, says no customer has ever been turned away at Leon’s. Via: FOX 2 Now

Join The Conversation. Leave a Comment.

We have no tolerance for comments containing violence, racism, profanity, vulgarity, doxing, or discourteous behavior. If a comment is spam, instead of replying to it please click the ∨ icon below and to the right of that comment. Thank you for partnering with us to maintain fruitful conversation.