Victoria’s Secret’s main website was hacked on Wednesday afternoon.
The hack of its website caused stocks in Victoria’s Secret to dip.
In a statement, a spokesperson for Victoria Seret stated they have identified the security lapse on the website and “Are taking steps to address a security incident.”
The people responsible for the hack have yet to be identified.
Victoria’s Secret Goes Dark and Stays Dark in Security Incident https://t.co/b6ljw2XdQZ
— WWD (@wwd) May 28, 2025
Um… so Victoria’s Secret website is STILL down? It’s been at least 18 hours.
@VictoriasSecret pic.twitter.com/bqrLxGnmPQ
— broken coconuts
(@brokencoconuts) May 27, 2025
Here’s what CNN reported:
Shares of Victoria’s Secret fell Wednesday after the lingerie company took down its US website, saying there was a prolonged “security incident.”
ADVERTISEMENTShoppers visiting the website will see a black screen with the company’s statement rather than its usual selection of lingerie, sleepwear and other products.
The retailer has “identified and are taking steps to address a security incident,” according to a statement posted to its website. “We have taken down our website and some in store services as a precaution.”
It’s rare for a company of Victoria Secret’s size to have such a prolonged site-wide outage. While its physical retail stores remain open, revenue from online shopping is critical for Victoria’s Secret. The brand generated $2 billion in net sales from direct channels that include online shopping in 2024, or roughly a third of its annual sales.
In a statement to CNN, Victoria’s Secret said that it “immediately enacted our response protocols” and that “third-party experts are engaged.”
Noooooo
The victorias secret website is downI wanted new panties pic.twitter.com/Vd5rWJu4im
—
Pumpkin Queen
(@rosebelparis) May 26, 2025
Per Newsweek:
This is a Guest Post from our friends over at WLTReport. View the original article here.Victoria’s Secret has shut down its website and suspended some in-store services following a “security incident,” the retailer told Newsweek on Wednesday.
“We are working to quickly and securely restore operations. We continue to serve customers in our Victoria’s Secret and PINK stores,” a Victoria’s Secret spokesperson told Newsweek.
The popular American lingerie and clothing retailer reported net sales of $6.23 billion in the 2024 fiscal year. Victoria’s Secret has more than 30,000 associates across 1,380 retail stores in around 70 countries, it said in a March press release.
The message about the outage comes just days after Memorial Day, a holiday known by shoppers for retail promotions and sales.

(@brokencoconuts) 

Pumpkin Queen 





